First computer was a Macintosh SE
For nearly 12 years Jennifer had been an avid Macintosh user eventually she moved over to the dark side when she switched to PCs in 2000. Having studied the Arts from the age of 14 on, she eventually moved to the "digital world" creating Graphics originally with Claris Works, then moving to Freehand, and eventually Flash, Dreamweaver, Power Point, and Photoshop in 2000. In 2000 she attended Portland Community College where she obtained a Certification in Multimedia. She has since studied all aspects of Design, and Marketing, along with her Development skills. Picking up development languages such as html, dhtml, xhtml, javascript, java, asp with vbscripting, sql, and access as well.
www.justjenn.org/MacintoshSE
Working for companies such as Perfect Blend
Perfect Blend is an Organic Fertilizer company of which Jenn was designing and developing the complete website as well as brochures, flyers, packaging, and various promotional material. While working simultaneously as an instructor for basic web development classes, along with Adobe Photoshop Levels 1 and 2, part time at Bellevue Community College.
www.perfect-blend.com
Visible Technologies as an SEO Technician and Lead
Visible Technologies is a search engine optimization company in Seattle WA where Jenn had began her full time career as a search engine optimization technician moving up the corporate ladder eventually managing the partnership between AT&T and Visible Technologies for large companies.
www.visibletechnologies.com
Jennifer Moves in-house at Classmates.com
As their search engine optimization manager Jennifer worked to bridge the gap between search engine optimization and marketing while coordinating efforts with the development, design, PR, and various other teams in order to succesfully leverage SEO within projects.
www.classmates.com
Photographer
Jenn has been a professional photographer for The Washington Park Zoo in Portland OR as wel as for hire for local companies. Now a freelance photographer Jenn still enjoys getting out to take a photograph or two while hiking with her friends.
A Summary of Jenn's Skills
Jennifer's working knowledge of SEO ranking, traffic and analysis trends including Wordtracker, Overture, Google Analytics, Webside Story, Omniture, internal Data Warehouse, Google Webmaster Tools (including development of .xml sitemaps), SEO Administrator, etc. gives her the ability to effectively analyze traffic, conversions and revenue performance for her proven track record of managing customer acquisitions and increasing the return on investment (ROI).
She is also known for her ability to coordinate with other business leaders within the company in order to leverage wins within channels. As well as her experience with dynamic website development in a database environment (Access and SQL)
Working knowledge of HTML, JavaScript, css, asp, some php and having worked with C level executives (including Ted Cahall - formerly Classmates.com COO and EVP, now EVP of Platforms at AOL) in launching proper SEO initiatives through a set schedule of deliverables in order to drive traffic and increase conversions.
Search Marketing (SEO and PPC) Consultant
Responsibilities Include:
Natural SEO Audits and consulting work for clients
SEO Audits are a complete analysis of client's website including keyword analysis and complete competitive analysis in order to suggest changes to make website search engine compliant.
Keyword analysis through Wordtracker, Google keyword suggestion in Adwords, and Yahoo's Overture which consists of detailed research of terms based on businesses target demographic.
Dmoz submissions, Wiki page management, and Meta data is individually written to match target key terms for individual pages
Pay per click campaigns setup and managed as well as ads written to coordinate with natural SEO efforts
Linking campaigns managed for websites that require more aggressive SEO
Concur Technologies
Senior Online Marketing Specialist - Web
(Public Company; 201-500 employees; CNQR; Computer Software industry)
January 2008 Present ( 3 months)
Responsible for the technical execution, maintenance, and performance of online demand generating and automated lead nurturing programs.
Responsibilities:
Management of SEO and PPCprograms:
Natural search optimization
Landing pages, optimizations, testing, etc.
Management of website calls-to-action
Performance, testing, optimization
Reporting
Manage prospect/client response mechanisms
Forms testing, optimizing, etc.
Campaign Landing Pages optimization, testing, etc.
Includes creating Lead Source and Campaign Names
General automation of Concurs online marketing campaigns, and the collection and distribution of associated data:
Lead scoring program optimization
Nurture email marketing programming and execution
Cost per lead analysis
Demographic data
http://www.concur.com - 68k
Classmates Online
SEO Manager
(Internet industry)
July 2006 June 2007 (1 year)
Natural Search Engine Optimization
Research and resolve link architecture, html code, content and navigation issues
Identify and implement effective strategies for increasing traffic through organic search listings.
Create and maintain development standards documentation to ensure efficient and accurate implementation of SEO strategies
Continually monitor organic search rankings to maximize traffic and acquisitions
Analyze natural SEO and translate anecdotal or qualitative data into recommendations and plans for revising the natural campaign
Create and review daily, weekly, and monthly sales reports
Keyword research including cataloging and indexing target keyword phrases
Keyword research using both internal and external data sources
Create, categorize, and refine keyword lists based on keyword vs. revenue tracking to drive qualified visitors
Quantify paid campaigns to coincide with natural campaigns
Monetize search traffic through targeted terms>landing pages>revenue
http://www.classmates.com - 29k
Visible Technologies
SEO Lead
(Privately Held; 51-200 employees; Internet industry)
2005 2006 (1 year)
Hired as an SEO Technician, eventually responsible to entire SEO department managing a team of technicians and responsible for the partnership with at&t after SBC took over.
Wrote customer CRM to help manage client communication, and staff responsibilities. Created system for analytics using Wordtracker, and Webposition Gold 3 then 4.
Designed and developed company website for SEO, and usability. http://www.1stquery.com
Guide sales staff in appropriate sales techniques, and help to close sales by answering any SEO technical questions.
http://www.visibletechnologies.com - 65k
Bellevue Community College
Instructor
(Educational Institution; Education Management industry)
June 2005 October 2005 ( 5 months)
Instructor in Web Development including CSS and Design such as Photoshop courses
Perfect Blend
Director Marketing/Compliance
(Privately Held; 11-50 employees; Farming industry)
April 2004 September 2005 (1 year 6 months)
Roughly 80% of my responsibilities included marketing with some graphics work as well as photography in conjunction with designer on staff; Working with President, and Vice president in designing brochures, flyers, signs, etc. and promotional campaigns such as mailers, sponsorships, events, etc. Designing product labels, and communicating with printer to produce final product packaging.
http://www.perfect-blend.com - 24k
Infomove
Graphic Designer/QA Engineer
(Computer Software industry)
September 2000 January 2001 ( 5 months)
Designer for Telematics Company. Duties included: Creating Flash Demos; Designed Buttons, and general graphics for website; Designed Buttons and general graphics for product on Windows CE;
Tested for web applications, as well as CE, and GPS tracking systems.